Why Eastman Bicycles Is a Preferred Bicycle Parts Supplier for Over 65 Countries

In today’s fiercely competitive globalized market, a poor choice of bicycle parts supplier can result in one’s downfall-related circumstances. For over 40 years, Eastman Bicycles has maintained the prestige of a dependable bicycle exporter from India and an export house for the extended clientele in over 65 countries. What separates Eastman from the rest is not only its reach but also its exacting standards in quality, reliable technology, and customer satisfaction. Being one of the largest cycle manufacturers in India, Eastman Bicycles combined modernized technology with the best craftsmanship to create product parts of international quality. Wide Product Offerings Eastman offers the entire range of bicycle components and accessories for every need – from high-end-performance sports cycles to everyday city bikes. Be it hubs, rims, pedals, or saddles, Eastman tests all its products for durability and performance. Hence, Eastman is a one-stop solution for bike assemblers, retailers, and distributors abroad. Strong Global Presence Having established its footprint in over 65 countries, Eastman boasts a distribution network across Europe, Africa, Southeast Asia, and Latin America. Its presence over all these years in the global markets is proof of consistency and reliability. Eastman, thus, in being a bicycle exporter from India, meets timely delivery, has responsive customer service, and boasts of smooth logistics. Quality Assurance and Certifications Eastman abides by international quality standards such as ISO certifications, thereby ensuring that each part manufactured aligns with very stringent criteria. The manufacturing activity is housed in world-class factories that are fitted with cutting-edge machines and managed by capable persons who foster a culture of quality appreciation at every stage of the construction process. Sustainability and Innovations Eastman Bicycles are not only geared toward ensuring quality; they are equally focused on sustainability issues. As a present-day manufacturer, the company is making active attempts to use eco-friendly manufacturing methods and materials in tandem with an increasing demand for green modes of transport. Customer-Centric Approach What stands at the heart of Eastman’s success is long-term partnership building. The company partners with clients in solving market needs and in offering tailor-made solutions. This has positioned them as virtually preferred suppliers in many regions. Conclusion For companies that seek a reliable, experienced, and forward-thinking partner in the bicycle industry, Eastman Bicycles is, very happily, among the leading exporters of bicycles from India and among the largest cycle manufacturers in India. Having built an enviable track record.
How to Price Your Bicycles for Export: A 2025 Competitive Strategy Guide

The world bicycle market will still be changing by 2025 when exporters must adopt smart prices that will maximise profit and keep them in business competition. Whether emerging bicycle exporters from India or the largest cycle manufacturer in India, your pricing of bicycles to international markets is critical. This guide outlines strategies exporters need to help them balance profit margin, psychological pricing, and regional affordability. Before cutting export prices, know the entire cost of production, including raw materials, labor, packaging, logistics, customs duties, and taxes. Benchmarking efficiently done at companies such as Eastman Bicycles at least ensures that costs are kept competitive. Knowing your costs helps you understand the minimum you can expect as a price; it will avoid the undercutting of margins. 2. Study the Regional Pricing Expectations There is a different perception of what value means in its markets. For example, one would consider a cost affordable in Southeast Asia but premium-priced in Africa. Therefore, the successful bicycle export from india has to be a market-by-market approach. Use local market research, distributor feedback, and competitor analysis to understand the price range for similar products in each region. 3. Implement Tiered Pricing Models Tiered pricing touches those different levels of the market level, middle level, and premium classes. This is an approach with which leading Indian bicycle exporters have made strides to scale wider among customers at a price with good profitability. Consider providing some models under different sub-brands to sustain the brand perception as well as meet differing regional expectations. 4. Exploit Pricing Psychology Pricing psychology will handle a lot of things subtly. A price of .99 (e.g., $199.99) usually looks much smaller than a rounded price; in some parts of the world, however, round pricing might mean more trust and simplicity. In this case, give a test to both strategies in major areas to see what suits them. 5. Export Benefits in Pricing Strategy The Indian government has several benefits and incentive schemes for exports, which will affect your effective cost. As a bicycle exporter from India, ensure you are taking full advantage of such benefits as the RoDTEP and duty drawback schemes. These can enable you to be competitively priced without losing profit margins. 6. Include the Effect of Exchange Fluctuations Profits may be substantially affected by currency fluctuations as well. Price in hard currencies such as USD or EUR, and provide clauses in the contract for price adjustments for big fluctuations. Companies such as Eastman Bicycles ensure robust exports through well-structured hedging and forward contracts. 7. Create Long-Term Relationships Ultimately, pricing is not only a number game; it’s also trust. Flexible payment terms, post-sales support, and consistent quality can substantiate higher prices. These are how the biggest cycle manufacturers in India build loyalty among global consumers by emphasising the value versus volume argument. Conclusion Strategic pricing will vary according to each specific case. For an Indian bicycle exporter, success is attributed to intelligent planning, psychological insight, and market responsiveness for 2025. Learning from leaders like Eastman Bicycles while introducing price strategies will make sure that bicycles are not only affordable but also competitively positioned across global markets.
Leading Bicycle Manufacturers in Chile: A 2025 Overview

Chile is going gaga over cycling, with the town and people becoming aware of environmental issues and some green transport initiatives that the government is initiating. This has sparked a growth trend followed by a boom for some of the leading bicycle manufacturers in Chile, along with a more significant investment in international brands in the Chilean market. Local Innovators in the Chilean Bicycle Industry While domestic bicycles still have an immature manufacturing industry developing in Chile, some of them really have come ahead: Bikelite: It was founded in Santiago in 2017, although the orientation of the company is very high-end bicycles for urban commuting. With continuous innovations and an environmentally friendly means through which they provide their services, they have become a very important participant in the local market itself. Becycle Chile: Created in 2018, Becycle Chile is budding with a whole spectrum of bikes designed specifically for city dwellers. Each well-conceived design is also perfectly affordable so that they gain enormous trust within the customer base. These are good examples of entrepreneurial evidence in the bicycle fabrication in Chile, as they develop their offer to respond to an increasing need for efficient and sustainable modes of transportation. International Brands in the Market International brands may still corner a large section of the Chilean bicycle market, despite the local manufacturers coming up: Such major conglomerates include Giant, Trek, Scott, and Cannondale, all of which have taken over the Chilean market with diversified bicycles going from mountain to electric categories. The high quality and innovative nature of these brands have made them popular among Chilean customers. Such as Closca, the company that offers foldable, sustainable helmets and e-bikes for conscious riders looking for fashionable and concrete solutions. Similarly, the strength of these brands is also aided by the imports of Chile. The country imported an estimated $98.8 million worth of bicycles and accessories in 2022, mostly from China, Chinese Taipei, and Germany. The Observatory of Economic Complexity. And with the very promotion schemes done by the government, the Chilean bicycle economy is sure to leak much growth. Infrastructure Investment: Investing in designing separate cycling lanes and bike parking facilities has made cycling more accessible and safer for residents. Legislative Framework: Discouraging and enforcing taxation for the importation of electric bicycles has paved pathways toward market growth. Contribution of these would lead to a 6.9% CAGR through the bike market in Chile concerning 2030. Conclusion The bicycle industry in Chile is bound to grow. Bakelite, Bicycle Chile, and many others will try to compete with the large-scale manufacturers internationally. A big contribution to such progress is the government and a growing emphasis on using environmentally sustainable transportation. With the revival of cycling in Chile, this country is well on its way to becoming a key player in the worldwide bicycle market.
Top Bicycle Manufacturers in Bolivia: Ride Better with Trusted Brands

The elite form of transport in Bolivia is cycling; it is not only transport but also an existence – it has a life of its own. There is indeed difficulty between America – the Andes – and drag. If in the past bicycles were regarded as other means of commuting, they are supposed to be among the five most sustainable and efficient. The more people increase their habit of cycling, the more the world’s need for quality and reliable bicycles is growing. Then we learn more in this article about the best bicycle companies in Bolivia and how Eastman Bicycles has established itself among riders. Eastman Bicycles – Worldwide Quality, Local Brand The kind of bicycle brand people trust and rely upon is Eastman Bicycles, with a devotion to providing the best in quality, innovation, and satisfaction to riders. Spanning many decades, Eastman has molded its name into one of the wider variety of bicycles designed to suit different categories of riders – from urban commuters to adventure enthusiasts. These are bikes made from simple materials, ergonomically designed, and built for a smooth ride. Whether going through mountain trails or city streets, your Eastman model is adapted to every condition one encounters in Bolivia. Recognized among the top bicycle manufacturers Bolivia has to offer, Eastman stands out for being both affordable and easy to maintain—something new and experienced cyclists truly appreciate. Bicimax – Reflecting Local Value and Accessibility Local brands, too, fittingly include within their range a brand well known for one crucial thing: cheap bikes fit for common Bolivians. Known for simple yet practical designs, Bicimax is fully intent on providing for students, workers, and the loose nut who desires a reliable enough ride even if no big shots on technology or whatever fancy features that go with it are involved. Also, they have been instrumental in extending the biking culture on the grassroots level. Trek, Specialised, and Other Global Brands A set of steeply priced international brands, such as Trek, Specialised, and Giant, are Bolivia’s top-class international bicycle brands. Whereas our local cyclist demands something for use in really hard and long-distance races or for some leisurely sports, these bikes are in high demand by licensed riders. Therefore, priced magnificently for sale through select dealer outlets in the local market, it can be futile at any of the social levels for everyone…eastward. EASTMAN’s CHOICE is SMART Eastman Bicycles is hitting the right spot between a global quality feel and local relevance. Well-crafted things give you a sublime service in your life that is an affordable luxury for us to afford, allowing you to have it – whether you take it on urban roads or rural villages. Helps trust value further from Eastman in the Eastman saga. For maintenance, people biking from all over Bolivia and neighbors are now able to buy online bike spares in Chile, offering genuine parts and accessories. I think a good investment from a cyclist’s view would certainly be Eastman. Conclusion As the biking culture in Bolivia continues to evolve, the choice of the right company with a series of top bikes can never be overemphasized. Quality and support are paramount, no matter if it is a local brand or an international mark of renown. Eastman Bicycles, willing to be your loyal comrade through all journeys, is simply the loveliest system for someone desiring generous access and price, which has a top global reputation too. Meanwhile, spare parts online can be ordered from Chile when it comes time for tuning or another need.
Top Bicycle Companies in Ecuador – Premium Quality & Global Expertise 🚴♂️
There is a lot of customer interest towards bicycles and bicycles accessories in Ecuador, and growing demand for them. These high-quality bikes in one way or the other find uses such as an urban commuter, mountain trails, or professional racing; the Ecuadorian people want them to be rugged and high-performing. Among the top bicycle companies in Ecuador, global manufacturers play a crucial role in supplying premium bicycles and components to meet this growing demand. Considering a Global Vendor for Bicycle Manufacturing? Another name most recognized by the people around the globe in the bicycle industry is Eastman Industries Limited, the largest cycle manufacturer in India, and renowned to be one of the most trusted exporters of quality bicycles and parts. The major milestone in 50 years informs more than its foundation in 1970; it has been in a position of experience in designing and developing high-quality bicycles that meet international standards through designing and manufacturing according to requirements. Eastman Bicycles – Innovation, Quality & Performance The largest cycle manufacturer in India, Eastman Bicycles, provides the following: ✔ Huge variety of bicycles – Mountain bikes, road bikes, city bikes, kids’ cycles, and much more. ✔ Proficient components – Ergonomic handlebars, long-lasting chain wheels, effective braking system, and much more. ✔ Certified Quality – ISO 9001:2015 and EN 14766 standard for superior workmanship. ✔ Exporting their products to 100+ countries worldwide including Ecuador and other South American nations. Every Type of Bicycle Rider in Ecuador Eastman Bicycles meets the supply requirement of wholesalers, distributors, and retailers in Ecuador at very competitive prices within the supply chain. Every biking entrepreneur who dreams of expanding their business, as well as every cycling enthusiast looking for that one-of-a-kind top-of-the-line bike, can trust Eastman to assure durability, comfort, and cutting-edge technology in every product. Become a Partner with Eastman – A Global Leader When it comes to superior quality bicycles from a world-class manufacturer, Eastman Bicycles is the perfect partner. Being the largest cycle manufacturer in India, Eastman is sure to bring an exceptional range of products to fit the requirements of an Ecuadorian cyclist.
India’s Bicycle Export Boom: How Eastman Industries is Leading the Global Market

Eastman Industries Limited has recently emerged as a company with much promise regarding bicycle export from India. Established in 1970, Eastman has over five decades of experience manufacturing and exporting high-quality bicycles and bicycle components. Its business activities are in a campus area of one million square feet and have a capacity of 270,000 units per year. Such a devoted workforce of more than 1,000 employees gives Eastman a clear reputation as a trusted leader in the industry. Product Portfolio and Innovation Eastman has a wide range of products, from complete bicycles to all possible bicycle parts and accessories. Its product categories include handles and parts, hubs and hub parts, derailleurs, chain wheels, brake sets, pedals, forks and fork parts, saddle parts, rims, and bottom bracket fittings. Including Indian and Chinese products under the same roof gives them an option for customers to choose something convenient for themselves rather than being strict to one region of supply for respective market needs. Innovation is the name of the game when it comes to Eastman’s manufacturing process. The company has a fully automatic disc paint plant that gives the highest precision, life, and finish to all bicycle components. This makes the company very technologically advanced, giving it a competitive advantage in the market in terms of product quality. Global Spread Out and Exports Performance Eastman has a massive global footprint, with exports extending to 100 countries in Europe, the Middle East, South America, and Asia. In Europe, Germany and the UK are gradually shifting towards Indian bicycles due to an increased focus on health and environmental sustainability. The Middle East remains a key area of consumption – the demand is for durable and cost-effective alternatives. South America includes well-embraced markets like Argentina and Chile, which have excellent access to Eastman’s affordable, high-quality products. The Ludhiana and China offices are strategically placed to handle global operations seamlessly, ensuring timely delivery and customer satisfaction. India exported bicycles worth $54 million in FY2024, which was an impressive export performance by India on the whole. The country recorded export shipments worth $10.41 million to Mozambique, the number one bicycle destination during FY 2023-24, reflecting a fantastic 17.82% year-on-year increase. Next was the UK, where exports increased by 130%, valued at $8.85 million. The Netherlands recorded a fantastic 169.38% increase with exports amounting to $3.47 million. Overall, India saw increased bicycle exports from $46.5 million in FY2023 to $54.38 million in FY2024, reflecting a 16.95% growth. Quality Assurance and Assortments Eastman’s international certifications for becoming a very committed quality-associated company include ISO 9001:2015, EN 14766, BSCI, and ZED. This means that the products manufactured receive an international standard above others; hence, reliability and safety for customers worldwide. For the year 2024, Eastman was recognized as a Three Star Export House by the Government of India, which indicates the excellence of the company in export performance. Strategic Initiatives and Industry Outlook The global shift towards health consciousness and environmental awareness has amplified the demand for bicycles. European countries, in particular, have seen a surge in interest, with consumers prioritizing sustainable and healthy transportation options. This trend presents significant opportunities for Indian exporters like Eastman. The company’s focus on high-quality production, cost-effectiveness, and adherence to international standards positions it well to capitalize on these opportunities. Furthermore, the “China Plus One” policy has prompted countries to diversify their sourcing strategies, making India a viable alternative for bicycle imports. Eastman’s robust infrastructure, innovative manufacturing processes, and strategic global presence enable it to meet the evolving demands of international markets effectively. Conclusion Eastman Bicycles exemplifies the strengths of India’s bicycle export sector. With a rich history, diverse product offerings, unwavering commitment to quality, and strategic global operations, Eastman continues to drive India’s prominence in the international bicycle market. As global trends increasingly favor sustainable and health-focused transportation, companies like Eastman are poised to lead the way in delivering high-quality bicycles and components to markets worldwide.
Bicycle Suppliers in Macas: Quality Bikes for Every Need

If you are searching for authentic bicycle suppliers in Macas, there are names you can trust such as Eastman Bicycles. Eastman Bicycles have made an indelible mark among cyclists across countries, as they’re well known for their high quality and long-lasting designs. Whether casual or professional, it is essential to find the right supplier so that one may get the most out of high-performance bicycles along with the accessories for high biking events. Why Choose Bicycle Suppliers in Macas? Macas is the place where most of the population had been cycling, and they could get any reliable supplier who had incorporated their trusted bikes. A lot of very reliable suppliers based in Macas are the ones that offer varieties to include mountain bikes, road bikes, or even hybrids between the two. Usually these suppliers specialize in selling durable lightweight modern designs to cater for both day-to-day commuting purposes and adventurous trail rides. Characteristics of Trustworthy Bicycle Suppliers Some of the key considerations when choosing a bicycle supplier in Macas include: 1. Quality Products: Trusted suppliers such as Eastman Bicycles ensure that their bicycles conform to international quality standards, offering bikes built for durability and performance. 2. Wide Range of Accessories: A reliable supplier also provides critical accessories, including helmets, lights, spare parts, and repair kits. 3.Cheap Pricing: Suppliers in Macas are making the products affordable, yet product standards will remain high. 4. Customer Support: By providing after-sales support, like maintenance advice, it improves satisfaction among customers, thereby ensuring your bicycle stays in condition. Buy Online Bike Spares in Chile with Eastman Bicycles As it has gone international, Eastman Bicycles also offers cross-border services for those who wish to ride across borders. For instance, you can Buy Online Bike Spares in Chile from the firm, offering a whole lifestyle of spare parts for either the casual rider or competitive cyclist. They have created online access so that browsing and ordering can happen from the comfort of your own home. Final Thoughts Whether you stay in Macas or want to buy bicycle spare parts in Chile, Eastman Bicycles is one of the best options for any cycling need. They have made a mark with their emphasis on quality, affordability, and customer satisfaction and will hence remain a trusted name across the bicycle industry worldwide. Choose Eastman Bicycles and enjoy smooth riding with fun.
Largest Cycle Manufacturer in India: Eastman Bicycles Leading the Industry

Over the years, the bicycle industry in India has grown with leaps and bounds, wherein many manufacturers have made their presence felt in international markets. Among the top players in the industry, Eastman Bicycles is among the largest cycle manufacturer in India and is known for producing quality bicycles with an unyielding commitment to innovation and customer satisfaction. Eastman Bicycles: A Name You Can Trust With a strong commitment to quality and precision, Eastman Bicycles has created an identity for itself in both domestic and international markets. It manufactures a total range of bicycles, including mountain bikes, road bikes, kids’ bikes, and hybrids, to cater to every nook and cranny of customers’ needs. Why Eastman Bicycles is the Largest Cycle Manufacturer in India There are many reasons for Eastman Bicycles’ first position in the industry: Extensive Range of Bicycles: Eastman Bicycles manufactures a myriad of models for fitness enthusiasts, daily commuters, and adventure seekers. Their bicycles are designed to cater to a variety of cycling needs. Advanced Manufacturing Facilities: Eastman has high-tech manufacturing units equipped with latest equipment. These fully ensure precision and consistency through all products. Stringent Quality Control: Eastman Bicycles applies stringent quality control methods throughout every stage of the production process, ensuring that the bicycles comply with global standards. Innovative Designs: Innovative design improvements are continuously being made by the brand, incorporating the latest trends and technology in order to enhance performance and comfort. Global Reach: Eastman Bicycles exports their product to numerous countries and has hence achieved a strong international reputation as a dependable bicycle manufacturer. Catering to Diverse Cycling Needs Eastman Bicycles is dedicated to offering solutions for all cyclists. Be it a professional biker or someone who takes pleasure in simple rides, Eastman Bicycles has and will continue to offer reliable and stylish solutions for the cycling experience. Sustainability and Innovation Another major thing that Eastman Bicycles strive for is eco-friendliness. The recycling of materials mostly used is being preserved; energy-efficient manufacturing processes are followed. Working for a better and greener environment is the new trend. Conclusion The Eastman Bicycles brand, one of the prominent cycle manufacturers in India, continues to create a new definition of cycling experiences through its wide range of products. Backed by its values of innovation, quality, and customer satisfaction, Eastman Bicycles is a brand of choice for cycling enthusiasts around the world.
Buy Online Bike Spares in Chile: A Guide for Cyclists

Biking, it does not become a transportation mode only but eventually entails a real lifestyle. Even accessing spare parts for your riding companion is meant to ensure that smoothness and efficiency in performance all along whether you are an amateur or professional bicycle cyclist. Now, you are in the best part of Chile, as buying spare parts for a bicycle online becomes an automatic convenient and reasonably priced option. Here is a helpful guide on how you can buy online bike spares in Chile and get introduced to some of the best suppliers. Why Buying Bike Parts Online in Chile? Now, the online marketplace is booming with sales for bike spares in Chile. There are several options available to riders nowadays from which they can choose the most suitable solutions at handsome prices. Some of the main things that help you in buying bike supplements online are as follows: A good variety of products: You can find almost everything on the online store-from brake pads to tires, chains, and gear sets. Convenience: You do not have to move from your place but you can shop at the best house for all your bike needs. Lower Cost Prices: Online platforms are way better than retail shops when it comes to saving for the cycling enthusiast. Buy Bike Spares Online in Chile The desire for bike spares is incomplete without giving special importance to suppliers. One such best platform that is considered the best for bike parts sourcing is Eastman Bicycles, which offers an excellent supply of good-quality bicycle components, spare parts, and accessories. Its products are very durable, and the inventory is extensive and meets pretty much any cycling need. In addition, if you are looking for bulk purchases or wholesale options, it is worth going through wholesale bicycle suppliers in Cuenca. These will definitely suffice to provide competitive rates for bulk orders, and they will be the best pick for any bike shop or someone looking to purchase spare parts in bulk for personal use. Essential Bike Spares to Buy Online Below are some of the essential bike spares you should purchase from online stores: Brake Pads & Discs: You just have to invest in good braking equipment to have a safe and easy ride. Chains & Cassettes: Cycling efficiency enhancement entails frequent replacement of these components. Tires & Tubes: Their failure to hold pressure is a sign of strong tires. Pedals & Cranksets: These are the components one uses to pedal comfortably and quite efficiently. Final Thought Purchasing bicycle accessories online in Chile is very practical and useful for the maintenance of your cycle. Whether you are looking for high-quality parts for personal use or bulk purchase by whole sale bicycle suppliers in Cuenca, you can rely on sites like Eastman Bicycles, which sell away first-class products at reasonable costs. Ensure that you select reputable online retailers and invest in easy and quality bicycle spares for a safe riding experience.
Wholesale Bicycle Suppliers in Cuenca: Your Ultimate Guide

Cuenca, a place with magnificent views, cycling facilities, and sceneries, has increased the interest and demand for bicycles. Everyone might be a commerce-orientated person like a retailer willing to dip into appealing merchandise and even a huge entrepreneur looking forward to doing a bulk sale; it is very critical that there are a number of wholesale bicycle suppliers in Cuenca city. The aim of this paper is to help you locate the best distributors and their deals and bring to your attention the most important things to be taken into account when purchasing bikes at a wholesale scale. Why opt for wholesale bicycles in Cuenca? Reducing Operational Costs—Effectively purchasing allows a business to spread the cost, enabling it to improve its profit share. Huge Selection—Selective bikes are just one of the models that can be readily accessed through wholesale suppliers and do not only include mountain bikes, city bikes, urban bikes, or racing road bikes. Best Aspects for Clients— Good suppliers do not only sell bicycles at a wholesale price but also ensure quality customer care with sustainable models that take into consideration designs favorable to international bodies’ dictates. Top Wholesale Bicycle Suppliers in Cuenca The following is a list of a few of the renowned suppliers of bicycles in Cuenca that provide excellent quality goods at a very competitive price: 1. Local Bicycle Manufacturers The bike industry in Cuenca has an increasing number of small-scale manufacturers offering bikes at their stores at very attractive prices. These specific manufacturers situated in the boundaries of Cuenca enable their customers to buy directly from the factory without the intervention of the middlemen. 2. International Brands with Local Distribution There are several prominent and well-known names in the bicycle industry. These suppliers offer globally recognized bicycles, spare parts, and accessories at wholesale rates. 3. Specialized Wholesale Dealers Most businesses in Cuenca operate on bicycles and bikes. These dealers work with multiple manufacturers, providing a diverse selection of bicycles at wholesale prices. How to Choose the Right Wholesale Bicycle Supplier? When choosing a supplier, take the following into account: Product Range & Quality—Make sure they supply various types of bikes that will cater to your service demands. Pricing & Discounts—Look into the wholesale prices, the discounts on bulk purchases, and the time frame in which the particular order will be settled. Reliability & Reputation—Go through client feedback, evaluations, and corporate fulfilment reports. After-Sales Support—Ensure additional facilities are available, such as product guarantees and manuals, as well as component spares. Conclusion In the town of Cuenca, establishing the appropriate conventional bicycle retailing companies has a great influence on the competitiveness and financial performance of the business. The use of good-quality items by acquiring quality and cheap supplies is a good way of building customer satisfaction and growing the business. In case you are a retailer or a corporate businessperson, it is important to understand the value of your supplier selection.